The real estate industry has been known for years as an evergreen industry that has attracted thousands of individuals to pursue this line of work and achieve their dreams. When people hear about real estate agents or negotiators, the first thought that comes to mind is that these individuals are earning from selling properties, which is true. However, real estate agents do more than selling properties. Think of them more as business owners, as they can own the agency that employs negotiators to sell properties on their behalf. Even negotiators have other responsibilities and skills required, of which you can learn more about on our article NEGOTIATING YOUR WAY TO SUCCESS IN REAL ESTATE.

Before we even begin explaining the role of agents, a common question we need to address is how does one become a real estate agent? The answer is quite straightforward and simple. The first step is for you to get yourself legally registered by the Board of Valuers, Appraisers, Estate Agents and Property Managers (BOVAEP) Malaysia as it is illegal to sell properties or start real estate agencies without getting the proper qualifications from the government. And this can be done simply by attending and completing the Diploma in Estate Agency course available in institutions such as Good Institute. The course will help get you ready for the business world as you learn the necessary skills and property knowledge required to succeed in this lucrative industry. Here are a few things you should note down on becoming a successful real estate agent:

1. MANAGING THE BUSINESS An important knowledge you need to succeed will be learning how to manage the business and how the property market works. Apart from managing your existing members, you need to look into how you are going to build up credibility and attract new customers as well as new additions to your team. As a successful agent, you need to explore different mediums of communication and gauge the most effective manner that works for your business. Be it promotions and advertising through bill boards, social media, pamphlets, exhibitions and so on. Sounds a lot to take in, but with proper training and guidance you will be able to manage the business successfully.  
2. TRAINING YOUR TALENTS TO SURPASS THEIR LIMITS Looking for new members to fill in the different roles of your dream team is important, but do not forget about your existing talents. Training up your talents in the art of selling while increasing their knowledge about property itself will not only cut down your business expenditures from having a larger than necessary team, but it will also help you in remaining focused on taking your business to the next level without spending too much time on micro-managing.  
3. BUILD A REALLY, REALLY BIG NETWORK As a real estate agent your biggest asset is not going to be the properties you have in hand, but people. Almost anyone can be a wealth of information for your business to flourish further. Which is why it is very important for you to network with as many people as possible from various backgrounds and industries as they may present you with further opportunities. A great place to start is with your course mates for your Diploma in Estate Agency.

Keen on taking the first step into this lucrative industry? Join Good Institute’s Free Preview Class where an introduction to real estate will be conducted by a seasoned industry expert.

Written by Qisti Zahairi.

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